India’s national tourism policy with prime focus on digitisation on the anvil
The Indian government is working on the National Tourism Policy and will be announcing the policy soon. This was revealed by G Kamala Vardhana Rao, Director General, Ministry of Tourism and Managing Director, ITDC. He was speaking at the 4th Digital Travel, Hospitality & Innovation Summit organised by FICCI.
Rao said, “We would like to come up with a National Tourism Policy which we will announce soon.” Citing that the final discussions are happening, Rao shared that digitization and digital experiences will also be included in the National Tourism Policy. Highlighting the initiatives by the government to further digitisation in the space of travel, tourism and hospitality, Rao briefly mentioned the Utsav Portal that was recently launched by the Tourism Mnister.
Highlighting the role of digitization for the travel and tourism sector, Rao said, “A major thing that the ministry has taken up is we have formulated and issued guidelines about the National Digital Tourism Mission with support and input from the industry.
Rupinder Brar, Additional Director General, Ministry of Tourism said, “The government is coming out with a digital platform to facilitate seamless travel within India. This platform can be used by every stakeholder of tourism.” She further added that the Ministry of Tourism is closely working with various other ministries like Ministry of Culture, Ministry of Tribal Affairs, Ministry of Road Transport and Highways and the Ministry of Aviation along with the state governments to give it a shape.
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