Indonesia launches new Muslim visitor guide
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Indonesia has launched a new interactive visitor guide for Muslim tourists as part of a major campaign.
The visitor guide has been created as a dedicated resource to showcase the island destination. The guide, titled ‘Many lands. Timeless culture. One journey’ aims to highlight Indonesia’s diverse culture by referencing best experiences, shopping, dining and renowned prayer facilities.
The 70 page guide will be available in English and Arabic. The visitor guide is part of a long-term campaign by tourism officials to diversify their visitor arrivals to the Southeast Asian country which represents over 17,000 islands especially from the Middle East.
The Muslim travel market is now widely recognised as a key growth tourism sector projected to be worth US$200 billion by 2020. The Ministry of Tourism Indonesia said the guide was an important step in its long-term strategy to welcome family visitors with diverse needs.
Each section highlights best Halal dining experiences in that region, hotel accommodation, places to pray and mosques within the Island. A marketing campaign to promote the new guide has now been activated.
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