Indonesia’s Pop Hotels unveils new “PitStop” concept
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Pop Hotels, the Indonesian budget brand, has unveiled a new lobby concept called “PitStop”.
Open 24 hours a day, the PitStop lobbies will aim to serve as social areas where guests can meet and eat. A series of branded snacks will be on sale, such as “POPcorn” and “POPsicles”, as well as rice boxes, sandwiches, pastries, pastas, and hot and cold drinks.
The new lobbies will also have lounge-style seating which is aimed at encouraging guests to stay longer and socialise.
“With a warmer interior atmosphere combining upcycled and recycled elements to reflect the brand’s eco-friendly concept, PitStop is designed to become a public and interactive social hub for young business professionals and millennial travellers,” explained Irene Janti, chief brand & product officer, for Tauzia, which operates Pop Hotels.
“We want to create an inviting and easy going venue to reflect the dynamic spirit of the young and vibrant new generation, and with a blend of eclectic furniture, we believe both business and leisure travellers will feel comfortable hanging out with their peers anytime they want to,” she added.
Since its launch in 2010, Pop has expanded to a portfolio of 18 hotels across Indonesia.
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