Interactive planning tool launched by Virgin Holidays
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A new ‘Plan-It Mojo’ travel guide tool has been launched by Virgin Holidays.
The interactive platform has been launched with Microsoft showing destination information pulled in from across the internet where customers can then pin-point interests such as entertainment, sport and nightlife.
All the content has been drawn from blogs and videos that resonate with the tour operator brand.
“This industry first provides a new and engaging way for consumers to view our content, creating an interactive platform for them to plan their holiday. It’s only been possible thanks to our unique media partnership with Microsoft, and we can’t wait to see our customers’ reactions,” said Sam Otter, head of marketing at Virgin Holidays.
“It’s exciting when an innovative brand like Virgin Holidays sets you a unique challenge like this one. Leveraging our technical expertise and ecosystem our Ad Solutions team has been able to build the ‘Plan-it Mojo’ hub from the ground-up. Supported with a range of digital creatives driving traffic to the interactive hub, the campaign is designed to reach audiences across any screen through a number of Microsoft’s services,” added Owen Sagness, general manager of Microsoft Advertising and Online UK.
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