Intercontinental starts social media ‘scavenger hunt’
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Hotel giant Intercontinental has launched its new social media campaign, encouraging its fans on Facebook to engage with the brand.
The ‘Digital Detective’ campaign asks guests to answer 12 questions on Facebook, the answers to which can be found on individual hotel websites.
Nine Intercontinental properties are currently participating in the programme with prizes including four nights at Park Lane with airfare to Heathrow for two, a sky-diving experience, US$500 Harrods gift voucher and US$750 towards expenses.
“It’s our modern day twist on a scavenger hunt,” explained Linda Hodgson, director of sales & marketing for the InterContinental New York Times Square. “This program gives our fans a fun and interactive way to expose themselves to the brand, and it’s unlike anything else we’ve done before. InterContinental has a deep heritage and I think participants will discover this as they learn insights on each hotel, unlocking the secret to what makes the InterContinental Brand so unique.”
Earlier in the year Travel Daily UK reported that social media ‘heightens desire to travel’ after a study revealed that people are moved by natural feelings of jealousy and sharing.
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