International events to build Dubai’s status
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In a recent announcement, Wego revealed the impact of international events on tourism to Dubai.
“Dubai is undoubtedly leading the way in the Middle East as host of some of the world’s global events,” said Mamoun Hmedan, managing director of Wego, Middle East, North Africa and India. “The level of prestige, variety and enthusiasm invested in these events, is having a major impact on tourism in the entire region.”
2016 promises to be the biggest year yet as the city hosts a multitude of events covering everything from music, to wellness and shopping.
The largest seasonal cultural celebration Global Village, began in November last year, and continues through to April. The Global Village features an array of festivals based on cultural heritage represented by over 70 countries. In addition, the Kite Fest will kick off from 28 to 30 January 2016.
“The level of commitment and support of Dubai festivals can be attributed to growing and return international visitation,” added Hmedan.
Dubai will host around 70 major public events throughout 2016. This year will also see the second instalment of annual Dubai Music Festival (RedFest DXB), launched last year, with an international line-up that includes 50 Cent, One Direction, Adam Lambert and many more international superstars.
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