Intrepid takes full ownership of Urban Adventures
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Intrepid Travel has acquired a 50% stake in Urban Adventures to take full ownership.
Intrepid launched the brand as a joint venture with WHL Group in October 2009 but has now taken the majority off its partner.
The company is due to carry 70,000 passengers on 265 trips this year. It will continue to be led by Tony Carne as general manager.
WHL will instead focus its efforts on other businesses including Hotel Link Solutions and Green Path Transfers.
“The original idea behind Urban Adventures was to give travellers a taste of what an Intrepid Travel trip feels like” says James Thornton, managing director, Intrepid Group. “We’ve seen a huge appetite from customers for the unique local experiences on offer, and this deal allows us to fully integrate Urban Adventures with our portfolio of small group adventure travel brands”.
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