Jet Airways adopts SITA’s fare technology
Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly
In a bid to stay competitive, Jet Airways has renewed its contract with SITA for Airfare Insight to enable the airline to control its pricing.
As part of the agreement, the software, part of SITA’s Horizon portfolio allows the airline to stay ahead of competition by making fast fare changes in response to market adjustments.
Now, the SITA Airfare Insight has a new ‘All in Fare’ option that automatically enables an airline to see and compare prices the customer pays, inclusive of those taxes, fees and charges.
Cramer Ball, CEO, Jet Airways said: “Airfare Insight gives us complete knowledge of context within which we are selling fares. It helps us in evaluating pricing based on our revenue management and sales strategy, enabling us to analyze and manage fares across multiple locations and time zones.”
SITA Airfare Insight has been used by over 20 airlines globally including British Airways, Cathay Pacific, Emirates, Garuda, Philippines, Singapore Airlines and Virgin Atlantic Airways.
Comments are closed.