Jet Asia signs up for Travelport’s content solution

Thailand’s Jet Asia Airways has taken another significant step in its expansion strategy by signing up to Travelport‘s Rich Content and Branding solution.

The airline, which is in the process of launching a series of new scheduled air routes across the region, recently hooked up to the GDS network in an effort to distribute its new routes to the travel trade. And it has now decided to use Travelport’s latest visual display technology to improve how its products and ancillary services are presented on travel agency screens.

“We recently evolved from being a solely charter airline to offering a full service airline network connecting Southeast Asia, North Asia and the Middle East,” explained John Chapman, Jet Asia’s chief commercial officer.

“Hence we now require global distribution and access to the travel community worldwide. Through Travelport’s worldwide coverage, this new agreement offers Jet Asia true global presence and is a fast and comprehensive new travel industry distribution channel.”

According to Travelport, Rich Content and Branding allows airlines “to use more sophisticated retailing techniques in order to drive sales”, including optional extras like baggage and lounge passes.

“Travelport Rich Content and Branding was created to give airlines the flexibility to market their products to the global travel trade in exactly the same way they do on their own websites. We are delighted that Jet Asia has signed up and recognizes that our Travel Commerce Platform is uniquely capable of enabling them to achieve their goals and reposition themselves as a full service carrier,” said Damian Hickey, Travelport’s vice president of Asia Pacific & global sales strategy – air commerce.

Jet Asia joins a group of more than 90 airlines to have signed up for the new solution, including Delta Air Lines, British Airways, SilkAir, Hainan Airlines and United Airlines.