Kerala taps Australia market
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Kerala Tourism organised a three-city road show in Australia last week.
Events were held in Brisbane, Melbourne and Perth showcasing tour operators the opportunities for promoting Kerala as a tourist destination. In Brisbane, close to 30 representatives of tour operators attended the road show, while the numbers doubled to 66 in Melbourne. The final event held in Perth saw over 30 participants at the event.
“I am excited by the enthusiasm shown by the Australian tourism trade and media for Kerala as one of the top destinations in the world. The strengthening of bilateral ties between India and Australia demonstrated by the visit of the Australian Prime Minister to India augurs well for tourism and will inspire more Australian travellers,” Kerala’s Tourism Minister, A P Anil Kumar was quoted as saying by The Hindu.
Australia is the fifth largest market for Kerala Tourism.
