Korea kicks off tourism drive with Grand Sale
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South Korea has kicked off its ‘Visit Korea Years 2016-2018’ campaign with the major sale.
The Korea Grand Sale event, which has been launched by the Korean National Tourism Organization (KNTO), will be taking place around the country this month, running until 29 February. The sale has been timed to coincide with the Lunar New Year holidays, when many Asians travel.
“We hope the Korea Grand Sale will be a leading promotion to attract 20 million foreign tourists to Korea and revitalise both Korean tourism and the domestic economy,” said Jong-Deok Kim, Korea’s Minister of Culture, Sports & Tourism.
Korea’s tourism industry was negatively affected by the outbreak of MERS in the country last year.
During the Korea Grand Sale, international travellers will be offered promotions at retail outlets, hotels and attractions across the country, and on the ‘K-Travel Bus’, which offers travel to various cities outside Seoul.
A mobile Tourist Service Center will also be visiting major shopping areas in Seoul, offering information, translation services and free Wi-Fi.
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