KSA looks at boost in mid-market hotel development
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The hospitality industry in Saudi Arabia is witnessing a significant shift towards development of mid-range hotels in 2016, according to a new report.
With a market dominated by five-star hotels, the new report from TOPHOTELPROJECTS commissioned by Hotel Show Saudi Arabia 2016 reveals that six out of top ten brands with most development currently underway throughout the Kingdom are classed as mid-market.
This includes Park Inn by Radisson (1,433 rooms), Hilton Garden Inn (1,155 rooms), Four Points by Sheraton (1,890 rooms), Aloft Hotels (627 rooms), Mercure (528 rooms), and Staybridge Suites (538 rooms).
Basel Talal, district director of The Rezidor Hotel Group Saudi Arabia, set to open two Park Inn by Radisson Hotels in Makkah by 2017, said: “Saudi-Arabia is a key focus country for our group offering considerable growth potential and we are committed to development of the Kingdom. We have a very ambitious growth plan in KSA, with a pipeline of 17 hotels and 3,780 rooms over the next five years.”
Adding to the mid-market pipeline is Accor’s four-star Novotel (450 rooms) and Adagio Aparthotel (77 rooms) and three-star Ibis and ibis Styles (463 rooms) which will open in Saudi Arabia in 2016 and 2017. Holiday Inn, part of InterContinental Hotels Group (IHG), is one of the group’s largest brands in Saudi Arabia with 11 hotels currently open (2,281 rooms). In 2015, IHG opened two new Holiday Inn hotels, and also signed two new hotels including the world’s largest, Holiday Inn Makkah – Abraaj Al Tayseer.
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