Kuoni launches themed holiday brand
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Kuoni has launched a new brand offering a range of themed holidays.
brite spokes, as the new brand is named, will offer a series of specialist holidays focused on areas such as sports, music, fitness and driving. These initially include learning to drive rally cars in the forests of New Hampshire, a baseball-themed holiday taking in stadium tours and games, and a cocktail-making tour of bars in cities on the US East Coast.
While the tours are currently limited to the US, they will be sold to visitors both domestic and international visitors.
“Our experiences aim to surpass the expectations of the most fervent aficionado,” said Jane Rossmango, chairman of brite spokes. “brite spokes has built innovative programmes with highly researched and distinct elements, as well as partners to support a truly incredible journey.”
Kuoni described the brand as its “millennial offspring”. It will be supported by its sister company, AlliedTPro – a US inbound market and ground transportation company.
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