Leisure booking lead times increase
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The average lead time for leisure travel bookings increased in May 2012.
According to the latest Pegasus View report from Pegasus Solutions, the average booking window increased 3% last month to an average of 18.75 days ahead of arrival. Longer booking windows are an indication of stable consumer confidence as well as a solid commitment to travel, according to David Millili, CEO of Pegasus Solutions.
“A certain consumer will always act exclusively on last-minute deals,” said Millili. “But we’re seeing leisure travellers relish the chance to plan for their vacations. It appears they are finding better value with greater selection and availability by booking further in advance. Even so, the rates they’re willing to pay based on business on the books shows they’re willing to pay the same or more than they did last summer.”
Global booking windows for the corporate market however, decreased slightly to 18.24 days. Corporate bookings were down 5.7% worldwide compared to May 2011.
