Malindo Air targets travel agents with Sabre
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Malaysia’s Malindo Air has signed an agreement with Sabre that will see its fares distributed to the travel trade.
More than 100,000 Sabre-connected travel agents will now have access to Malindo Air’s fares and ancillary content, covering 40 domestic and international routes.
“Sabre is the core pillar of our B2B strategy, giving us the opportunity to compete for new business in both the low-cost and premium sectors,” said Chandran Rama Muthy, Malindo’s CEO.
“We have much to offer the Sabre Travel Network in Asia Pacific and look forward to working with agents to promote our hybrid proposition, with Sabre technology providing a superior booking and fulfilment experience.”
The move comes as Malindo launches into several new markets, including Australia, Hong Kong, Vietnam and Sri Lanka. And Hans Belle, Sabre Travel Network Asia Pacific’s vice president for supplier commerce & strategic partnerships, said the distribution deal will “stimulate demand for this ambitious carrier”.
“We are delighted to be their partner of choice and wish them every success with their expansion plans,” Belle added.
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