Mexico showcases to the world
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Mexico takes centre stage as the show’s country partner this year, using its infrastructure growth to appeal worldwide.
Tourism already generates 8.4% of Mexico’s GDP and its president is chair of the country’s Tourism Cabinet that aims to grow tourism sustainably so both tourists and residents benefit.
Mexico’s minister of tourism Claudia Ruiz Massieu told ITB delegates yesterday the country received 1.4% more international tourists in 2013 reaching 23.7 million, with more travelling by air.
The average expenditure of international tourists has increased 7.3% compared to 2012, with air travellers spending on average US$867 a time.
“Mexico is on the move and is undergoing a transformation to become a modern and productive country,” said Massieu. “The Government of the President Enrique Peña Nieto has a clear vision and direction for Mexico which recognises tourism as a key revenue generator. This is reflected in agreements, reforms and consensus among political forces.”
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