MICE segment drives business for JW Marriott Marquis
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Recent studies from World Travel & Tourism Council (WTTC) indicate that travel and tourism in the UAE is growing notably faster than the world GDP growth average.
This contributed 14% to the economy in 2012 and exceeding the global average of nine percent. The WTTC also forecasts a further rise of 3.2% this year, highlighting the sector’s increasing importance in the country’s overall economic development. Rising on this growth, the JW Marriott Marquis Dubai has announced the introduction of a second tower. This brings the total room count to 1608 and adding two further options to a portfolio of 16 food and beverage outlets.
The hotel which opened just eight months ago offers 804 rooms and over 7,500 square metres of indoor and outdoor event space to the market.
Occupancy rates at the hotel are closely aligned with those reported in Dubai, which maintained an average of 88.2%1 since the beginning of the year. New figures referring to the first four months of 2013 have revealed that the hotel’s top five source markets for leisure are the United States (17%), Saudi Arabia (16%), UAE (14%), the United Kingdom (7%) and Qatar (5%). Meanwhile for group bookings, the UAE (25%), United States (10%), India (7%), Belgium (5%) and the United Kingdom (5%) were the biggest drivers.
Hamad bin Mejren, executive director of Business Tourism for Dubai’s Department of Tourism and Commerce Marketing (DTCM), said: “The hotel will play an invaluable part in the growth of the sector which we are targeting as part of our vision for tourism for 2020. Our objective is to turn Dubai from a regional events hub into a world leading events destination.”
The second tower will be open in 2014, adding a further 804 rooms and two more restaurants and lounges to the hotel.
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