Miles of Good! Singapore Airlines’ new campaign thanks essential workers

Singapore Airlines (SIA) has launched ‘Miles of Good’, a corporate social responsibility campaign under its #SIAcares initiative. This campaign aims to raise 100 million KrisFlyer miles that will be donated to selected frontline and essential workers, who have been tirelessly serving the public during the COVID-19 pandemic.

Starting from now on, KrisFlyer members will be able to nominate deserving individuals with a minimum donation of 1,000 miles. The members and their nominees must reside in the same country or territory. Eligible nominees include healthcare workers, public transport workers, supermarket employees, cleaners, as well as food delivery, courier and postal services personnel. Members can also donate their miles without making any nomination.

KrisFlyer members may submit their nominations and donate their miles via the Miles of Good campaign landing page on the website.

The carrier hopes to raise 70 million KrisFlyer miles through these donations and will contribute another 30 million miles towards Miles of Good. Nominations end on 10 August 2020, although members have up to 20 November 2020 to donate their miles. Eligible nominees will be contacted by SIA.

It will then get in touch with the successful nominees, who will receive up to 60,000 KrisFlyer miles credited into their accounts. These miles can be used to book flights on Singapore Airlines, SilkAir, Scoot or on other KrisFlyer partner airlines. They can also be used to redeem gift items, hotel stays, car rentals, or shopping, dining, wellness and grooming services.