The Ministry of Tourism (MoT) has announced the launch of a new campaign to promote the Himalayas.
To be called “777 days of the Indian Himalayas”, the campaign will have a twofold objective, one to attract more international tourists to India during the lean summer season and second, to remind the world that 73% of the Himalayan region is in India, stated a PIB release.
This decision was taken after a meeting with the office bearers of the Adventure Tour Operators Association of India (ATOAI).
K Chiranjeevi, Union Minister of Tourism pointed out that the aim of this campaign is to promote not only the Himalayan states but also the gateway cities which serve them with their international and domestic airports and railway stations. The time of arrival or departure, the gateway cities will offer an opportunity to the visitors to experience the tourist attractions.
Furthermore, Chiranjeevi emphasized that it is the time to change the image of India from the one entirely in the plains to one having major attractions in the Himalayas and to change the image from only a winter destination to a summer destination as well. The MoT will launch the campaign on 27 September this year on the occasion of World Tourism Day.
The ATOAI members have also agreed to offer attractive discounts to the tourists during the period of the campaign. The MoT will be holding meetings with the various state governments and other stakeholders including the airlines to offer similar discounts. The MoT is also preparing relief maps of the Indian Himalayas in different states. This map will be launched along with a brochure on Himalayas at the launch of the new campaign.
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