New B2B travel workshops are to be held in Athens next year to promote tourism in the city and surrounding areas.
The ‘Travel Trade Athens’ shows have been developed by the Athens Development & Destination Management Agency (ADDMA) and European Tour Operators Association (ETOA) and will include pre-scheduled appointments between suppliers and buyers. The first will be held at the New Acropolis Museum from 22-23 April with an additional day for fam trips.
Yiorgos Kaminis, Mayor of Athens said the workshops were part of the city’s strategy to develop leisure and convention tourism in the city, which has struggled amidst the weak economy.
“The agreement signed with ETOA, has a dual purpose for the tourism product of Metropolitan Athens and our efforts to strengthen the international image of our city in the global tourism community. Firstly, this is the first intervention of such scale and importance after many years and with partner one of the most dynamic institutions in the European market, who trusts the city and its formal structures, such as the ADDMA,” explained George Broulias, president of ADDMA.
“Secondly, it makes evident that Athens, as a city break and business destination, continues to be a very interesting and attractive option with promising growth prospects,” he added.
