New Brand USA training launches
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Brand USA has unveiled a new online training platform for travel agents in the UK & Ireland.
The new tool, USA Discovery Program, includes information on the US states and ideas on holiday themes so agents can cross-sell destinations within the country.
It has initially launched with quizzes based around ‘Big City Buzz’, ‘the Great Outdoors’ and ‘Winter Sports’ with others including Food and Drink, Music/Heritage/Culture and Fly/Drive to be added.
The system has also be integrated into social media and includes a forum where agents can share knowledge. Those that complete the course will be named as a USA Specialist with invitations to events, roadshows and fam trips.
“We hope the USA Discovery Program will provide agents with the knowledge and skills needed to sell the USA more effectively to their customers,” said Chris Thompson, president and CEO, Brand USA.
“By creating a platform that allows Brand USA to speak directly to the agents we hope to give them a voice to deliver feedback on what they would find useful in future modules. This ever-evolving and developing program has vast opportunities for both agents and U.S. partners to interact, and we look forward to working with them to provide the support and tools they need to sell this land, like never before,” he added.
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