AirAsia has announced a new corporate identity including revamped branding for its counters, offices, uniforms and aircraft livery.
In line with the low-cost carrier’s ‘10 Awesome Years’ initiative, which marks a decade of operations, the airline will highlight the changes in a new TV ad campaign.
Making the announcement at AirAsia’s Sepang headquarters on Friday, the airline’s Group Head of Commercial, Kathleen Tan, said; “In AirAsia, we take branding very seriously. Low fares does (sic) not mean we have to be cheap. It’s about engaging our guests, delivering a service experience to make them feel good about the AirAsia brand.
“We feel it’s time to give our brand a fresh and rejuvenated look and to continue to stay relevant with times. AirAsia’s branding has always embodied the spirit of being bold, innovative, dynamic and progressive in everything we do. We are excited to give our look, feel as well as our plane livery a little contemporary facelift. We have gone from a Malaysian brand to a regional brand and now after 10 years, AirAsia is a global name not just in the aviation industry but one that is internationally recognisable.”
AirAsia’s flight attendants will get a brand new outfit for weekend flights, which the airline described as “sporty yet smart and sexy” and reflecting AirAsia’s series of sporting tie-ups. Cabin crew will wear their regular uniforms on week days and the new outfit on weekends. The new aircraft livery will be unveiled in due course.
