New Viator API launches
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Activity and tour provider Viator has announced a new supplier API with plans to also launch an open-listings platform.
The new API offers real-time booking and distribution for tours and activities with more than 100 suppliers that can be connected to in-house systems.
Functions include live inventory access, live barcode delivery and greater reservation accuracy.
The company is now on the hunt for acquisitions of new operators and products. An open-listings platform is in the pipeline for next year.
“Our sector is notoriously fragmented; products vary from a Grand Canyon helicopter flight to a Hong Kong food tour to a ticket to the Moulin Rouge. Systems are disparate, and technology budgets and know-how run the gamut. A one-size-fits-all, single-platform solution can’t solve for its complexities,” said Barrie Seidenberg, CEO of Viator. “By powering unprecedented supply-side connectivity and automation, Viator is simplifying the distribution of tours and activities for suppliers, and improving the booking experience for consumers, who are increasingly eager to book online and on mobile, especially once they’ve reached their destination.”
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