New Zealand targets Indonesian and Brazilian tourists
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New Zealand’s Tourism Industry Association (TIA) has developed two new booklets designed to help the country’s tourism operators better cater for the needs of Indonesian and Brazilian visitors.
The guides, which were released at the TRENZ 2015 event, are designed to help the country maximise the potential of these two potentially large source markets.
They follow two booklets designed for the Chinese and Indian markets issued by TIA in 2012.
“These guides provide practical tips and information, and are a basic but useful starting point to help businesses deliver an outstanding visitor experience to visitors from our emerging markets,” said TIA’s chief executive, Chris Roberts.
“Brazil and Indonesia have been identified as growing and potentially valuable markets for New Zealand tourism. They have different needs and expectations to our traditional markets like Australian, British and American visitors,” he added.
Targeting emerging markets forms part of New Zealand’s ‘Tourism 2025’ goal of almost doubling its total annual tourism revenues to NZ$41 billion (US$30.3bn) per year in 10 years’ time.
“We want to encourage these travellers to stay longer, spend more and tell their friends and families that New Zealand is a fantastic destination,” Roberts said.
The booklets will be available in both hard copy and on TIA’s website.
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