Omran introduces ‘Atana’
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Omran recently introduced its ‘Atana’ brand, a first of its kind Omani hotel brand that blends local tradition with contemporary culture. Atana is a four star hotel and resort operator.
“Atana is a brand that contributes to domestic and foreign tourism, generates increased revenue for the country, plays a positive role in the Government’s Omanisation objectives and most importantly, supports Small and Medium Size Enterprises (SMEs) and the local community,” said Eng Wael Al Lawati, Omran CEO.
Al Lawati said that Omran plans to roll-out the brand to several of its current and upcoming assets and developments, stating that the first Atana came to life early this year. This was when an opportunity arose for Atana to operate an existing hotel, Golden Tulip Resort Khasab.
Public areas at Atana Khasab ‘ have now been refurbished along with the rooms. The hotel has also made agreements with local chefs, musicians, suppliers and organizations to be featured in its properties.
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