The Oman Tourism Development Company (Omran) is on track to deliver three new hotels, providing more than 900 additional rooms, in 2017/18.
The properties include the five-star W hotel currently under construction alongside the expansion of the Royal Opera House in the heart of the capital, as well as the five-star JW Marriott and four-star Crowne Plaza located at the country’s flagship upcoming master-development; Madinat Al Irfan Urban Centre. These hotels are set to increase the Omran’s business and luxury room supply, supporting the Sultanate’s strategic expansion of its leisure tourism and MICE industries, especially focusing on the country’s new iconic business hub; the Oman Convention and Exhibition Centre (OCEC).
Commenting on the significance of the new hotels, Eng. Said bin Mohammed Al Qasmi, chief project officer, Omran and head of Oman Convention and Exhibition Centre (OCEC) development, said: “The new business hub at Madinat Al Irfan Urban development is going to be extraordinary – a new urban fabric will be introduced into Muscat, offering a multitude of opportunities in Oman for residents and visitors alike. The opening of both JW Marriot at Crowne Plaza next year will continue the initial stage of phase one of this development, adding another dimension to the Oman Convention and Exhibition Centre.”
The OCEC and the wider Madinat Al Irfan development are central to the Oman Government’s strategy to diversify the national economy. By creating a comprehensive mixed-use business and urban city, the Sultanate will create a major venue for regional and international events, developing Oman’s business tourism offerings and also providing the perfect place to support developing local talent. A mix of hotels are an integral part of this.
The two properties on the OCEC site, the JW Marriott and the Crowne Plaza, are being built to the highest environmental sustainability standards and as with all projects under construction by Omran and within OCEC, are designed to meet the criteria for the prestigious Leadership in Energy and Environmental Design (LEED) certification by the U.S. Green Building Council.
Also conforming to LEED certification is The W Hotel, a high-end contemporary property located next to the Royal Opera House Muscat. Delivering a further 290 rooms to Muscat’s hotel supply, The W is part of Starwood Hotel Group’s portfolio and will bring the brand’s signature of combining the energetic, vibrant, forward-thinking and artistic attitude with the unique individuality of the destination.
Nasser Bin Mohammed Al Maqbali, CEO of Omran’s project development subsidiary, Bunyan, commented on what the additional hotel keys meant for the sector: “These three international brand hotels coming online imminently is welcome. They are the first stage in Omran’s reinvigoration of the segment as we work with the public and private sectors to establish a robust platform for Oman to grow steadily and sustainably.
“The long-term benefit is going to be a much needed stabilizing of prices, bringing hotel rates in-line with other regions and incentivizing the hotel market in the Sultanate to be much more efficient. Short term pressure is a possibility, but Omran is looking to build a long-term, sustainable industry, and these new hotels are critical to achieving that,” he added.
The three new properties are set to open in 2017 and 2018, following the exhibition halls opening of the OCEC later this year.
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