OTA starts selling airline ancillaries with Travelport
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Fly365.com has become the first online travel agency (OTA) in the Asia Pacific region to implement Travelport’s merchandising technology, Rich Content & Branding.
Under the new arrangement, the Australia-based OTA will be able to provide its customers with access to branded fares and ancillaries from more than 180 airlines. This will enable Fly365.com to offer a similar range of products and services to those sold via the airline’s own website.
“We are pleased with Fly365.com’s successful implementation of Travelport Rich Content and Branding, enabling them to provide customers with a much more enhanced comparing and shopping experience,” said Mark Meehan, Travelport’s managing director for Asia Pacific. “Airlines will also reap in the benefits of having their branded offering shown to travellers in such an intuitive manner, enabling upsell opportunities.
“This is a real first for any OTA in the Asia Pacific region and we look forward to working closely with Fly365.com as they continue to grow in Australia and beyond,” he added.
Fly365.com’s chief operating officer, Scott Mayne, said that his company had already been able to “increase our margins and sales since implementation”.
Travelport Rich Content & Branding is already being utilised by several OTAs, including UK-based Skylord Travel and Russia’s OneTwoTrip.
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