Pacific islands target China with unified tourism brand
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The islands if the South Pacific have launched a new bid to attract more tourists from China.
At the recent China International Travel Mart (CITM) in Shanghai, the South Pacific Tourism Organisation (SPTO) unveiled its new regional destination brand, ‘South Pacific Islands’. The new brand covers 16 countries in the Pacific Ocean, plus East Timor.
“The launch of the new brand at China International Travel Mart in Shanghai helped raise greater awareness of the South Pacific among key stakeholders in the Asian tourism sector and spread the key brand message of ‘Ours is Yours’,” said SPTO chief executive officer, Chris Cocker.
“This should help to solidify an identity for the South Pacific in China and drive increased tourism arrivals from this important emerging market to the Pacific islands.”
Held annually in Shanghai or Kunming, CITM is organised by the China National Tourism Administration (CNTA) and attracts participants from all sectors of the Chinese travel industry, including travel agencies, tour operators, hotels and airlines.
SPTO’s presence at the event was supported by the provision of eight complimentary booths for national tourism organisations and private sector travel companies from Fiji, French Polynesia, Papua New Guinea, Samoa and Vanuatu.
As well as launching its new destination brand, SPTO used the CITM platform to raise awareness among Chinese travel agents of its online training programme, South Pacific Specialist.
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