Package sales drive strong start for Travel 2
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Package holiday sales have increased 39% year-on-year at Travel 2 as it gets 2015 to a strong start.
Sales of packages have been helped along by a new booking path and shopping basket function on its site which has boosted online package sales by 131%.
Destinations in the US are some of the top performing with sales to the country up 40% year-on-year, while Dubai, South Africa and the Caribbean are also selling well with 51%, 31% and 73% increases respectively.
The Indian Ocean has also seen increases of 300%, while the Simply Luxury division is up 34%. Cruise sales are also on the rise (up 157%) with triple-digit growth for itineraries in the Caribbean, Middle East and Alaska.
“We have had an amazing start to peaks with exceptional year on year results. Our pricing is strong and we are offering an array of lucrative agent incentives promoted via our imaginative marketing campaigns. The recent enhancements to travel2.com and the relaunch of the T2 Rewards loyalty programme have helped drive the great results, but, as always, none of this would be possible without the ongoing support of the trade,” said Travel 2’s sales and marketing director Gordon McCreadie.
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