Pacific Asia Travel Association (PATA) UK & Ireland has announced three new Committee Members for 2022, including its first ever travel agent – bringing a new voice to the organisation. The new Committee Members which have joined PATA, following an organisation vote are travel agent Kew Bridge Travel; Luxury villa specialist, CV Villas; and Representation company, Purple Umbrella.
All three new members will be working alongside PATA UK & Ireland Chairman, Chris Crampton and fellow committee members to shape PATA’s strategy for the year ahead.
Crampton said: “We are thrilled to welcome new committee members to the organisation, and the timing couldn’t be better in the recovery of the industry – their wealth of experience will enrich our approach, and output. Kew Bridge Travel is particularly exciting as we have never had a travel agent as a Committee Member before; their first-hand experience on the frontline will bring a new perspective to our agent outreach and help us continue to grow our travel agent network. CV Villas will give us insight into luxury travel and multigenerational holidays, two markets identified to lead the return to tourism in the region. Purple Umbrella’s product representation in Thailand and Sri Lanka will give key insight into two of Pacific Asia’s top destinations.”
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