Preferred Hotels & Resorts has formed a new partnership aimed at abolishing child trafficking and exploitation.
The company has teamed up with Love146, an international human rights organisation, with a commitment to provide financial and educational resources to help tackle child trafficking.
To kick off the collaboration, Preferred has made a US$20,000 donation to Love146 that will go towards Survivor Care programmes in the US and Southeast Asia. In addition, the company will host an auction that invites travellers to bid for one of 10 two-night stays at five hotels around the world, with 100% of the proceeds going to Love146. Opening bids will start at a 50% discount on the regular room rate.
The partnership with Love146 forms part of Preferred’s CSR programme, ‘Great Initiatives for Today’s (Tomorrow’s) Society’ (GIFTTS).
“Our GIFTTS program is designed to promote socially responsible actions by member hotels and associates, and I could not think of a more important, powerful cause to join than the fight against child trafficking and exploitation,” said Lindsey Ueberroth, president & CEO of Preferred. “We are excited to partner with Love146 to help better educate the hospitality industry and travellers worldwide on this issue and to facilitate opportunities for our associates and hotel partners to collaborate on supporting prevention movements within their local communities.”
“Human trafficking is modern day slavery, and some of these victims are tragically sexually exploited in a hotel. This is preventable,” said Rob Morris, president of Love146. “It is a powerful message that a hotel company is committed to not only provide funding for our work but also to engage in helping us carry out integrated and thoughtful strategies. Preferred Hotels & Resorts is a true model for corporate social activism.”
Throughout the remainder of 2015, all Preferred employees will undergo Love146’s Child Trafficking Prevention Training. This is intended to equip hotel workers with the knowledge on how to recognise and report incidences of human trafficking and child exploitation.
Guests can join Preferred’s charitable action at www.charitybuzz.com/preferredhotels.
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