Premier Holidays unveils 2017 USA brochure
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Tour operator Premier Holidays has launched its 2017 America brochure, featuring a host of new tours and more focus on areas to help agents sell specific destinations.
Valid until March 2018, the new brochure has been bumped up to 116 pages (previously 100) to allow the operator to introduce more product, giving people more experiences and enabling agents to sell the destination.
Texas has been introduced as a new destination for 2017, with six pages dedicated to the state featuring an introduction, hotels, range stay opportunities and two self-drive tours.
Extra space has also been provided for a number of popular cities – Los Angeles, San Francisco, Las Vegas, Washington DC, Philadelphia, Chicago, Boston and New York – to promote what these destinations have to offer. The brochure includes new 3 or 4 night city highlights tours, hotels and excursions in each destination.
Other additions for 2017 include a heftier section on EagleRider Motorcycle Rental with two suggested itineraries – a 14-night guide tour of Route 66 and an eight-night self-drive Southwest II tour from Las Vegas to Los Angeles, via San Francisco – two pages on Amtrak with two train tour itineraries; and four multi-centre itineraries where people can explore LA, Las Vegas and San Francisco, New York and Las Vegas, the Pacific Coast Highway or Memphis and Nashville on either a self-drive or independent tour.
There are also two new self-drive options in Florida to encourage clients to explore more of the sunshine state.
Premier Holidays’ 2017 America brochure will be distributed to agents throughout December.
Travel agents can also benefit from Premier Holidays’ agent incentive, earning £25-£150 for every inclusive USA booking made, dependent on booking value.
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