Premier Holidays unveils double agent incentive for late deals campaign

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Premier Holidays has doubled its agent incentive for Channel Islands bookings in a drive to push late deals. 

Gorey Castle

From now until July 31, agents can earn £10 on all last-minute bookings to Jersey and Guernsey travelling in July and August.

The operator has partnered with a number of hotel suppliers in Jersey and Guernsey to put together a selection of new late availability offers to push late deals to the two British islands.

The hotels have included extras to help agents sell the late deals, ranging from bottles of wine on arrival to spa discounts and free afternoon tea.

Offers featured in Premier’s new late deals campaign include five nights at the 3-star Beachcombers in Jersey from £485pp with free half board, and four nights at the Mayfair from £429pp with a free evening meal on the first night.

In Guernsey, late deals include five nights at the 4-star St Pierre Park from £529pp with a free bottle of wine on arrival and a 10% spa discount, and seven nights at the 3-star Les Roquettes from £679pp with a free deluxe afternoon tea.

The operator has created a series of trade videos telling agents what the Channel Islands has to offer clients, which they can share on social media.

Travel agents can also promote the late deals campaign with window posters.
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