Qantas embark on major new US promotion
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Qantas is embarking on a major marketing campaign to promote travel to the US.
The ‘Ausmerica’ campaign will aim to promote the USA as a destination, as well as Qantas’ trans-Pacific flights to Los Angeles, Dallas and New York.
The campaign commences tomorrow (21 September 2013) and will incorporate TV, print, digital channels and outdoor billboards, plus airport signage and in-flight TV ads aboard Qantas flights. The Qantas Travelator, which takes passengers through a replica of an aircraft fuselage, will also be used to showcase images of the US at Sydney Domestic Terminal 3.
Finally, Qantas will join forces with Brand USA to take 50 Australian travel agents on a mega fam trip to the US in November this year.
“We’re pleased to offer this fantastic incentive and partner with Brand USA to provide the travel trade with a rewarding experience to capitalise on the increasing popularity of the USA for Australian travellers,” said Qantas’ executive manager for international sales, Stephen Thompson. “The mega-famil provides us with an opportunity to recognise the Australian travel trade and reward them for their continued support.”
Brand USA’s strategy director for Australia & New Zealand, Joe Ponte, added; “We look forward to participants experiencing the breadth of what the USA has to offer by heading to destinations across the USA.”
Agents participating in the fam trip will be selected based on the number of Qantas US flights they book from 21 September onwards. Qantas currently operates double daily A380 services from Sydney and Melbourne to Los Angeles, a daily Boeing 747 service from Sydney to New York, daily B747 flights from Sydney to Dallas, and from December it will commence a new daily B747 service from Brisbane to Los Angeles.
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