Qantas welcomes Ellen DeGeneres
Qantas has welcomed US chat show host Ellen DeGeneres Show to Australia for a six-day visit.
The airline has partnered with Swisse Wellnes to bring The Ellen DeGeneres Show ‘Down Under’, filming a series of segments that will be screened worldwide in April. Ms DeGeneres and her crew arrived in Sydney this morning (22 March 2013) on an A380 flight from Los Angeles, which was temporarily renamed ‘The Ellen DeGeneres Show Express’.
“Australia has already been a regular feature on The Ellen DeGeneres Show since this trip was announced in January,” said Qantas CEO, Alan Joyce. “The exposure so far, the coverage from this visit and the segments filmed in Australia to be screened as part of the show is priceless for the tourism industry.”
The move to bring Ellen DeGeneres to Australia follows Tourism Australia’s decision to bring Oprah Winfrey to the country in 2010.