RAK TDA partners with Ctrip
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In a recent announcement, Ras Al Khaimah Tourism Development Authority (TDA) and Ctrip Destination Marketing have signed a strategic cooperative marketing agreement.
The agreement is aimed at promoting the Emirate as a new destination for Chinese tourists.
The agreement was signed during Arabian Travel Market (ATM) and will run initially from 1 May 2016 until 30 April 2017. The co-marketing partnership will generate significant awareness about Ras Al Khaimah in China and is aimed at increasing Chinese outbound travel and tourism to the destination.
Haitham Mattar, chief executive officer of the Ras Al Khaimah TDA said: “The partnership with Ctrip represents our increased focus on China as a key source market for tourism. We witnessed an 82% rise in Chinese visitors in 2015, in comparison to 2014. ”
The cooperation will be focused on promotion of Ras Al Khaimah, which will include development of tailor made travel packages and a series of high-profile online marketing campaigns to drive awareness and bookings.
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