Ras Al Khaimah taps into China’s tourism market
Guest Writers are not employed, compensated or governed by TD, opinions and statements are from the specific writer directly
Ras Al Khaimah Tourism Development Authority (TDA) recently announced its intent to tap into the growing potential of China’s tourism market.
In this regard, the emirate has experiencing an increase in Chinese visitors. Ras Al Khaimah saw a 29% growth in number of Chinese tourists in the first half of 2013, generating a 61% leap in hotel revenue compared to 2012. In 2013, guests from China are expected to collectively spend over US$280,000 on hotel rooms in Ras Al Khaimah, up from US$175,000 in 2012.
In light of the budding potential, the emirates recently concluded its first tourism delegation to the Annual Resort Development & Hospitality Conference in Hainan. This initiative was part of Ras Al Khaimah TDA’s strategic focus on developing new source markets.
Khalid Motik, director of Ras Al Khaimah TDA said: “China is a new market, with increasing numbers of Chinese tourists attracted to Ras Al Khaimah. Our participation marks an important milestone in growing the emirate’s brand presence in China.”
With increasing visitor numbers from its top five source markets of UAE, Germany, Russia, Ukraine and Italy, the emirate is now looking to tap into other up and coming tourism markets including China, India and KSA.
Comments are closed.