Red Roof, the US-based budget hotel group, has unveiled plans to open multiple properties in Thailand.
The company has penned a deal with Bangkok-based Paragon Hotels to launch a series of new-build Red Roof hotels in the country, with the first project expected to break ground in 2016.
The companies then plan to expand the brand across the country, with several new hotels earmarked to open between 2017 and 2020, in “all major tourist locations”.
“Red Roof is quality at a comfortable price and that’s exactly what the Thai travel market needed,” said Rajinder S. Sidhu of Paragon Hotels. “We see Red Roof as a global brand that’s expanding rapidly, not just the best US brand, and we knew this was the right time to bring Red Roof’s value and quality to the market that’s not being serviced correctly.
“Rolling out multiple international brand-specific hotels at the same time has never been done before in Southeast Asia but with Red Roof that’s the right choice and we know we will see a robust return on investment once the brand is established.”
Andrew Alexander, president of Red Roof, said the new “upscale economy hotels” would provide “great amenities in safe, clean, quiet rooms”. “This is a win-win for both companies and the foreign and domestic tourists who travel throughout Thailand,” he added.
Following the Thai roll-out, the two companies said they intend to expand the Red Roof concept into other Asian markets, including Myanmar, Laos, Cambodia and Bangladesh.
“With the first series of locations strategically selected by Paragon Hotels expected to roll out throughout Thailand, Red Roof will have immediate brand density and exposure across the country,” said Phil Hugh, chief development officer of Red Roof.
“This is one of the most aggressive implementations of Red Roofs we’ve ever attempted and we partnered with Paragon Hotels because we were more than confident that they could undertake this venture.”
Red Roof currently operates a portfolio of more than 400 hotels in the US under its Red Roof Inn and Red Roof Plus brands. It has also signed deals to open up to 80 properties in Brazil and Canada.
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