Rendezvous Hospitality Group (RHG) has launched a new marketing campaign and website as part of a rebranding initiative first announced late last year.
The rebranding unites Rendezvous Hotels and The Marque Hotels into one Rendezvous brand. During 2012 the portfolio of group’s hotels are being rebranded as Rendezvous Grand Hotels, Rendezvous Hotels and Rendezvous Studio Hotels.
The first new marketing campaign to be launched by RHG in several of years gets underway this month, combining print and online media to target business and leisure travellers, as well as the travel trade.
Entitled ‘Stay On Top Of Your Game’ and ‘Take The Chore Out Of Business Travel’, the new campaigns will focus on the quality of RHG’s accommodation combined with the “unique hospitality experiences” offered at the hotels. New visual brand identities are also being introduced across the portfolio of hotels, with updated brand logos and marketing materials.
RHG has also introduced a new website, rendezvoushotels.com with a revamped interface to introduce the new brands.
Eric Teng, RHG’s CEO said; “These activities further cement our commitment to becoming a hotel group of choice for discerning travellers for business and leisure. We are dedicated to strengthening our name and position in the marketplace.”