Revinate connects with hotels globally via SiteMinder Exchange

Revinate has announced a partnership with the global hotel cloud platform, SiteMinder, to connect with SiteMinder Exchange.

Revinate, a software company that helps hoteliers transform their guest data into revenue, announced its partnership with the cloud platform, SiteMinder, as the latest hotel application to connect into SiteMinder Exchange.

Through the partnership, Revinate Marketing will be accessible to a variety of property management systems (PMS) integrated into SiteMinder Exchange — a solution for connectivity problems in hotel PMSs and hotel applications.

“To more easily take advantage of our Marketing service”

According to Dan Hang, the chief product officer at Revinate: “This partnership with SiteMinder enables thousands of hotels to more easily take advantage of our Marketing service, thereby driving more direct revenue.”

The connection will allow Revinate to broaden its addressable market, expedite its speed to market, and increase adoption of its Marketing service among hotels globally.

Since launching the platform in June this year, SiteMinder Exchange has already attracted nearly 100 publisher (PMS) and hotel application partners, with dozens more in development. It’s designed to address the connectivity challenge for developers of hospitality systems — acting as a data layer that sits between and connects hotel PMSs and applications, ranging from CRMs to upselling tools, revenue management systems and guest messaging.

“The guest data they need”

SiteMinder’s SVP global partnerships, Dai Williams, added: “We are excited to partner with Revinate, a brand known and trusted by hoteliers all around the world. Through SiteMinder Exchange, many more hotels can now use Revinate’s proven solution to access the guest data they need for today’s sophisticated marketing programs and, in turn, drive revenue from targeted email campaigns.”