Royal Caribbean makes senior appointment
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The world’s second biggest cruise company, Royal Caribbean has named Carol Schuster as its senior vice president of marketing.
Schuster has had previous experience with advertising agency Ogilvy & Mather and, more interestingly for Royal, recently headed a luxury launch in China, a region the brand is looking to expand into.
Lisa Bauer, Royal Caribbean executive vice president of global sales & marketing, commented:”We are thrilled to welcome Carol Schuster to Royal Caribbean’s leadership team and look forward to her building on the success that the brand has already achieved. Carol’s extensive global marketing experience will play an integral role in our continued growth into established and emerging cruise vacation markets around the world.
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