Sabre connects with TripAdvisor
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Sabre has secured a new connection with TripAdvisor that will allow its hotel clients to display their rates on the hotel rating and review site.
Sabre’s Guest Connect Booking Engine has been certified to work with TripConnect by TripAdvisor, giving hotels the opportunity to display real-time rates and availability from their reservations systems on the metasearch section of TripAdvisor, alongside data from online travel agencies.
And alongside this, Sabre has also introduced ‘Meta Connect’, a new service intended to help hotels optimise their position on metasearch sites like TripAdvisor, Google Hotel Finder and Kayak.
“TripAdvisor has become a ubiquitous part of researching, planning and now booking travel and we are excited to add TripConnect to our direct connectivity offering,” said Alex Alt, president & general manager of Sabre Hospitality Solutions.
“We also understand that managing the bidding process on these metasearch sites can be quite complicated and mismanagement can be the difference of getting a direct booking or losing out to a third party. Our Meta Connect service addresses that challenge and participating hotels have seen ROI of up to 14 to one.”
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