Sabre integrates airline amenity content into GDS
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Sabre has started to integrate content from Routehappy, the airline merchandising site, into its travel agency booking platform.
The new agreement will see agents provided with a range of information about airlines’ products and amenities while they are searching for fares in the new Sabre Red Workspace, via the GDS. This marks the first time Routehappy’s content has been integrated into a GDS.
“Traveller expectations have evolved to where they are looking for complete information about their travel experience and these expectations are shaping airline merchandising and agency retailing,” said Wade Jones, senior vice president of marketing for the Sabre Travel Network.
“Our collaboration with Routehappy makes it easy for airlines worldwide to provide their depth and breadth of travel services and amenities in the Sabre travel marketplace.”
Routehappy’s visually descriptive content will now be placed throughout the agent’s flight search and booking workflow, providing additional information for travel agents and helping airlines showcase their products. Content is available by aircraft, cabin class, airport, route and fare.
This marks the latest addition to the new Sabre Red Workspace travel agency desktop platform, which will be rolled out from early next year.
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