Sabre offers hotel bookings from photo gallery
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Sabre has launched a new hotel booking engine that enables guests to choose a hotel room from various areas of a hotel’s website, including the photo gallery.
The new SynXis Booking Engine in-context suite integrates “intelligent booking capabilities throughout the hotel’s website” according to Sabre, driving better conversion rates and increase online revenues for direct bookings.
Online bookers will have direct access to live rates, availability information and booking capabilities from a range of different areas of the hotel’s website, such as the special offers section and photo gallery. For example, guests will be able to book a sea view room or a particular suite from the hotel’s online photo gallery, without leaving that web page.
“Today when a guest visits a hotel’s website, the point of purchase is disconnected from some of the hotel’s most compelling selling features, such as room photos or rooms views,” said Alex Alt, president of Sabre Hospitality Solutions. “With this new approach, we are connecting the point of greatest inspiration with the point of sale, significantly enhancing the way hoteliers sell to guests in a digital world.”
Sabre is currently piloting the SynXis Booking Engine with several hospitality brands, including the Viceroy Hotel Group. The company said that after testing, Viceroy saw a 20% increase in visitors to the booking engine and a 10% rise in online revenues.
“Our ability to showcase real-time rates and availability, as visitors are looking at relevant content, has proven to increase on-site engagement and profitability for our hotels,” said Mary Bennett, Viceroy’s vice president of digital and commercial partnerships. “I look forward to implementing this capability on all our websites later this year and continuing to test and optimise the performance.”
Sabre’s hotel solutions are powered by the SynXis Enterprise Platform, a series of SaaS-based hospitality solutions that are currently deployed at more than 20,000 hotels around the world.
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