Sabre partners Google for digital hotel bookings
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Sabre is launching a beta test of a new hotel digital marketing programme from Google, designed to help drive more bookings.
The Google Hotel Ads Commission Program combines the Google Hotel Ads system with hotels’ existing commission programmes by making the hotels’ best available rates searchable and bookable on Google.
When travellers search for a hotel on Google Search, Google Maps or Google+, they will be able to select the property and rate they want, and then book the room directly with the hotel without leaving the page.
“Our ability to be the first CRS provider to offer the Google Hotel Ads Commission Program shows the influence of the Sabre brand in the industry as well as our commitment to deliver new and valuable opportunities to our hotel customers,” said Sabre Hospitality Solutions’ president, Alex Alt.
“This is just the latest example of how we are continually investing in innovative solutions that deliver unique value to hotels and the travellers they serve.”
Because Sabre has already completed the necessary technology integration with Google, its hotel customers can participate in the programme without any investment or development.
As compared to Google’s Hotel Ads cost-per-click model, Sabre hotel customers participating in the new commission-based model only pay a commission on confirmed bookings for their property.
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