Sabre pens major deal with Expedia

Sabre has signed a new deal with the Expedia Affiliate Network (EAN) that will provide hotel marketing and booking content to Sabre and boost EAN’s product offerings.

The agreement will add tens of thousands of hotels into the Sabre travel marketplace, and in return, EAN will pilot the new ‘ZoomandGo’ app, a map-based hotel shopping and booking solution that will integrate hotel content into an interface, making comparison shopping easier for travel buyers.

“This agreement is a big win for travel buyers,” said Greg Webb, president of Sabre Travel Network. “Travel agencies will have more hotel options to present their customers and in addition, more hotels in the Sabre travel marketplace will have the ability to merchandise their products, property attributes and personalised offerings to travellers.”

Through the ZoomandGo app, which is available to travel agents in the Sabre Red App Centre, EAN will have access to a network of travel buyers who will be able utilise a map-based system to search any destination in the world by street address, neighbourhood, airport code and local attractions. Travel buyers can then sort search results by chain code, price, amenity and many other criteria.

“Expedia Affiliate Network is pleased to be working with Sabre and believe its expansive travel marketplace paired with the various ways Sabre provides hoteliers to differentiate themselves will be powerful for travel buyers,” Wendy Aird, EAN’s vice president of sales. We’re excited to see all the benefits of the ZoomandGo app in action – it will make the travel shopping experience even more dynamic and interactive.”