Saudia joins SkyTeam
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SkyTeam welcomed Saudia as its 16th membe
r and the first Middle East carrier in Jeddah. This alliance gives Saudia a strong foothold in this important economic region.
From its hubs in Jeddah, Riyadh and Dammam, Saudia operates a comprehensive network throughout the Arabian Peninsula, the Indian Subcontinent and Northern Africa. Saudia adds 51 new destinations to SkyTeam’s global network, including 23 within Saudi Arabia. Examples of new destinations are: Islamabad, Pakistan; Colombo, Sri Lanka; and Alexandria, Egypt.
Michael Wisbrun, SkyTeam’s managing director said: “We are responding to passenger demand for increased travel choice within the Middle East by adding a significant player from the region. This allows us to offer more destinations, while continuing our focus on enhancing products and services for our global customers.”
“Joining SkyTeam is an integral part of Saudia’s long-term transformation strategy, which includes rebranding our airline, restructuring core operations and enhancing onboard products and airport services,” said HE Khalid Al-Molhem, Saudia’s director general.
Prior to joining SkyTeam, Saudia embarked on a four-year turnaround program, which will be completed by 2013. As a key part of this program, the airline took the opportunity to refresh its corporate identity and change its name.
