Seven social media tips
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Earlier this month Travel Daily joined UKinbound members to hear all about social media.
New developments in social media occur every week and it is hard to keep up, but sometimes it is good to go back to basics.
Although no experts ourselves, we learnt a lot in the presentation from Steve Dunne, who is executive chairman of PR agency the Brighter Group.
Here’s just some of the basic advice he gave to travel companies looking to launch their own social media page.
- Remember people usually turn to social media for information, insight, emotion and/or entertainment
- Interact with your customers and call them by their name, but remember social media is not an environment where people are looking to buy and being in the conversation is most important
- Be prepared to listen to those conversations. Those are your real, and potential, customers
- Go into social media with an intention to stick with it. People make a judgement on ‘abandoned accounts’ on your entire business
- Do not pull the plug when something goes wrong. Each action can make a situation worse and damage brand image; better to tackle it head on
- Infographics, or anything visual, are the big thing. All the cool kids are using the visual-led platforms like Vine, Instagram and Snapchat
- Take into consideration the seven c’s of social media when it comes to your strategy starting with the citizen at the heart, culture, conversation, co-creation/crowdsourcing, customisation, community and content
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