SIA’s Tigerair to become Scoot in 2017
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Singapore Airlines has revealed that its two low-cost carriers, Scoot and Tigerair, will adopt a single brand name.
The rebranding of Tigerair as Scoot is expected to take place in mid to late 2017, and follows the recent formation of Budget Aviation Holdings, the umbrella company for the two Singapore-based LCCs. In line with the single name, the two carriers will also apply for the single operating license.
“Scoot and Tigerair have made good progress in their integration since the establishment of Budget Aviation Holdings as a common holding company in May,” said SIA’s CEO and Budget Aviation Holdings’ chairman, Goh Choon Phong. “The integration has already led to commercial and operational synergies between Scoot and Tigerair that are providing growth opportunities for both airlines, an example being Scoot’s plan to launch its first European service, to Athens, next year.
“Following a review, we have determined that the logical next step is to pursue a common operating licence and common brand identity to enable a more seamless travel experience for customers,” he confirmed.
Following the rebranding, Scoot and Tigerair will coordinate their flight schedules and connections, as well as moving to a common website, contact centre and check-in counters.
Budget Aviation Holdings’ CEO, Lee Lik Hsin, said that Tigerair would “benefit from the strength of Scoot’s brand for the next phase of its growth.”
Tigerair was once a major name in the Asia Pacific aviation world, with units in Singapore, Indonesia, the Philippines, Taiwan and Australia. But Indonesia’s Tigerair Mandala closed in 2014 and Tigerair Philippines was bought by Cebu Pacific and rebadged as Cebgo in 2015. Following the Singaporean rebranding, only Tigerair Taiwan and Tigerair Australia will remain.
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