SiteMinder broadens reach with Tourico deal

Channel management company SiteMinder has taken a major step forward in the expansion of its business, with the signing of a new distribution partnership with global travel wholesaler Tourico Holidays.

The new arrangement will allow SiteMinder’s 14,000 hotel customers to integrate with Tourico’s large inventory of travel products, providing a major new distribution channel.

Tourico has connected with SiteMinder’s RDX platform, which offers real-time connections between booking channels, property management systems and central reservation systems worldwide. More than 60 channel management solutions are now powered by the platform, including SiteMinder’s own offering, The Channel Manager.

“Tourico Holidays is in the midst of an aggressive 12-month plan to streamline the distribution of its core offerings, including hotels, flights, cruises, vacation homes, car rentals, activities and group travel,” says Uri Argov, CEO of Tourico Holidays. “As a part of this plan, we made the decision to invest significantly in our hotel connectivity technology and this initiative, among others, has been a key driver of the 42% growth we have experienced this year to date.”

Tourico Holidays currently has more than 150 international distribution websites that feature 36,000 hotel and accommodation partners in 4,500 destinations, plus more than 15,000 vacation homes. The company’s main booking website, touricoholidays.com, receives 90 million searches a day. This is expected to provide a significant boost to SiteMinder’s hotel customers.

“Tourico Holidays has identified that to continue its strong growth trajectory, robust technology integrations are essential in the modern travel landscape and SiteMinder is excited to be a part of its journey. The company is at the forefront of travel wholesale which remains a major contributor to the travel distribution space,” said Dai Williams, SiteMinder’s senior vice president of global sales.